Your progress
is our purpose

At SSP Capital, we believe that one person's progress drives everyone's progress. As a regional financial holding company, we build opportunities through agile, responsible and accessible solutions, turning every loan into a relationship of trust that supports stories, fuels dreams and creates development for the people, families and communities where we operate.

Learn how we work

Business units

+2.5MM

Lives impacted

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Purpose, Mission and Vision

The reason we exist:
We transform lives

We believe access to financial solutions can change the path of a person, a family and a community. That is why we bring opportunities where they are needed most, supporting every step with trust, closeness and commitment.

✦ Purpose

Transform lives and leave positive footprints through agile and inclusive financing, with integrity, innovation and social commitment

✦ Mission

Offer agile and inclusive financing that enables people and small businesses to access financial solutions that improve people's quality of life.

✦ Vision

Be the benchmark financial network in Latin America for specialized solutions, recognized for transforming lives and creating a positive human footprint with social, economic and environmental impact in every country where we operate.

🌎Photo: Community impact

Our Culture

Our culture is based on service excellence, agility and trust, ensuring that every client has a positive and memorable experience. We act with ethics and transparency, focused on creating sustainable impact in every country where we operate.

Years of operation+30 years

Lives impacted2.5 million

Institutional Values

What defines us
as an organization

Values are not adjectives on a wall: they are decision criteria.

⚡

Agility

We act with speed and clarity, without losing rigor.

⚖️

Equity

We offer fair opportunities and dignified treatment to everyone, recognizing their value and potential.

🔒

Integrity

We act with ethics, transparency and consistency, building credibility in every decision and action.

🌟

Service Excellence

We put clients at the center, exceeding expectations through closeness, financial education and relationships built on trust.

💡

Innovation

We drive modern financial solutions adapted to the needs of each market.

🌱

Sustainability

We grow responsibly under ESG standards, caring for the present and the future.

Timeline

Our regional growth

30 years building trust in every country in the region.

1996

Start of operations in Peru

(Asset-backed loans)

1999

Internationalization - Honduras office

2001

Opening in Bolivia

2004

Opening in El Salvador

2007

Opening in Nicaragua

2014

Start of operations in El Salvador and Honduras

(Microfinance)

2019

Opening in Guatemala

2021

Start of operations in El Salvador and Honduras

(Auto financing)

Business Units

Three operating units,
one shared heart

Each unit serves a specific segment with differentiated processes and independent risk metrics, united by our financial inclusion philosophy.

💎Photo: ABL

ABL

Collateral-backed credit

Fast and secure financial solutions.

Disbursement in less than 24 hours
Collateral in gold jewelry and vehicles
Fully secure safekeeping of assets
Broad branch coverage by country

🌱Photo: Microfinance

Microfinance

Financial inclusion for everyone

Flexible loans tailored so your business can grow quickly and reliably.

Disbursement in less than 24 hours
Loans for merchants and entrepreneurs
Agile response and personalized service
Loans for each need with renewable cycles

🚗Photo: Automotive

Automotive

Accessible vehicle financing

Financing and mobility tools for productive sectors. Move your progress forward.

Used vehicles
Network of partner dealerships
Agile and simple processes

Testimonials

What makes us different?

Our clients and partners share how we work with transparency, speed and empathy to create real results in their lives and businesses.

❤️

8M - International Women's Day

We drive progress for everyone, with a special commitment to the growth of women entrepreneurs. Our community values close support and solutions that make financial independence easier.

📣

Satisfied clients

Our clients are our best introduction. Their trust and satisfaction drive us to keep innovating every day, with more human solutions and truly close service.

Executive Leadership

The team leading
change

Our executive team guides us with a human-centered vision, where strategic decisions are made with empathy, social responsibility and a commitment to leading a living community of brands across six countries.

Michael Cross

CEO

Juan Carlos Rodríguez

COO

Bolivian executive with 18+ years of experience in business management across Central America and Bolivia. Bachelor in Auditing, Postgraduate in Microfinance, and Advanced Management Program at INCAE. Corporate COO at SSP Capital Group and General Manager in multiple subsidiaries. Skilled in strategy, financial management, and leading multidisciplinary teams to drive growth and organizational sustainability.

Percy Ramírez

CFO

Ivan Basulto

CIO

Peruvian senior executive with 15+ years of experience in business intelligence, strategic planning, and general management in financial and retail sectors. MBA and Advanced Management Program graduate. Currently Chief Intelligence Officer at SSP Capital, with prior experience as Deputy General Manager at Inversiones La Cruz. Skilled in digital transformation, risk management, and strategic leadership.